General Manager - Mobilisation

Ready to lead a thriving student accommodation community?

At Fresh, we're looking for an experienced General Manager to lead our brand-new student accommodation community, Octa, Coventry.

This is an exciting opportunity for a proven PBSA leader who has successfully managed a student accommodation scheme, driven occupancy performance, and delivered exceptional resident experiences. We're looking for someone who can take full ownership of site performance, lead a high-performing team, and confidently drive leasing strategy from enquiry through to conversion.

The Role:

As General Manager, you will have full accountability for the performance of the building. You will lead a high-performing team and be responsible for delivering strong commercial results, operational excellence, outstanding resident satisfaction, and industry-leading occupancy performance.

Key Responsibilities:

• Recruit, lead and develop the on-site team, driving a high-performance culture.
• Take ownership of occupancy and revenue targets, leading the site's leasing strategy and ensuring strong conversion performance throughout the sales cycle.
• Analyse market trends, competitor activity and reporting data to maximise occupancy and revenue opportunities.
• Control site budgets, forecasting and expenditure.
• Own the end-to-end resident journey from enquiry through to check-out.
• Oversee all aspects of site operations, ensuring the building operates safely, efficiently and remains fully compliant.
• Act as the primary representative of the Fresh brand, managing client and stakeholder relationships.
• Drive service standards, resident satisfaction and continuous improvement initiatives.

About You:

You are an experienced PBSA General Manager with a proven track record of successfully operating a student accommodation scheme and delivering strong occupancy results.

You will bring:

• Proven experience as a General Manager or senior manager within the PBSA sector.
• Strong leasing and sales experience, with a track record of achieving and exceeding occupancy targets.
• Experience leading the full operational performance of a student accommodation property.
• Excellent commercial and financial acumen, including budgeting, forecasting and revenue management.
• Strong people leadership skills with experience developing and motivating teams.
• A sound understanding of compliance, health and safety, and operational risk management.
• A resident-focused approach with a passion for delivering exceptional customer experiences.
• The ability to build strong relationships with clients, stakeholders and university partners.

If you're an experienced PBSA leader looking for your next challenge and the opportunity to launch and lead a brand-new community, we'd love to hear from you. Apply today.

The role offers full time hours and is due to start at the end of October 2026. 

Benefits of working at Fresh?  

We offer:  

• A dedicated Training team to assist you with development of your on-job training.
• A generous holiday entitlement of 25 days plus bank holidays from day one to recharge and enjoy life beyond work
• An in-house Learning & Development team to support you with personal and professional development including vocational qualifications. 
• Health cash plan to contribute to everyday healthcare expenses.
• Access to ‘Your Wellbeing’ programme & OpenUp – a confidential wellbeing platform.
• Stay active and take advantage of our cycle to work scheme. 
• Access to exclusive shopping discounts to help your money go further!
• Life Insurance for peace of mind. 

About Fresh:

Fresh are a multi award-winning student accommodation provider with over 20,000 beds in our portfolio across the UK & Ireland. We’re looking for someone to support their residents and the wider operational team.

We create great places to live, built on the simple principle that the people around you can make a huge difference to your way of life. If you’re a people person who loves working collaboratively and is great at making things happen, then you’ll fit right in!

#INDF