General Manager

Fresh are recruiting a dynamic, people-focused General Manager to lead operations at our 61 bed student accommodation development Optima in Loughborough.

This is a senior leadership role requiring a decisive, commercially minded manager who can lead from the front and deliver results across people performance, sales, compliance and customer experience.  

This role offers full time hours of 37.5 per week, Monday - Friday 9am - 5pm. 

The Role:

As General Manager you will have full accountability for the performance of the building. You will lead a high performing team and provide operational excellence, strong commercial results and outstanding customer experience.

Key Responsibilities:

• Recruit, lead and develop the on-site team including performance management in line with company policies.
• Proactively drive and convert sales by working towards business‑wide KPIs, while motivating and supporting team members to achieve their targets.
• Control site budgets, forecasting and expenditure
• Own the end-to-end resident journey from enquiry to check out
• Oversee all aspects of site operations, ensuring site operates safely, efficiently and remains fully compliant
• Act as the primary representative of the Fresh brand, managing stakeholder and client relationships
• Drive service standards, resident satisfaction and continuous improvement

About you:

You’re a hands-on commercially minded senior leader with experience taking full responsibility for a residential, hospitality or service led operation.

You will bring:

• Proven leadership and people management experience
• Strong commercial and financial acumen with a track record of delivering sales or revenue targets
• Confidence in managing compliance, safety and operational risk
• A genuine passion for people, service and community-building
• The ability to make decisions under pressure and lead from the front

Think you hold these qualities and skills? Apply today!

Benefits of working at Fresh?  

We offer:  

• A dedicated Training team to assist you with development of your on-job training.
• A generous holiday entitlement of 25 days, plus bank holidays to recharge and enjoy life beyond work.
• An in-house Learning & Development team to support you with personal and professional development including vocational qualifications. 
• Health cash plan to contribute to everyday healthcare expenses.
• Access to ‘Your Wellbeing’ programme & OpenUp – a confidential wellbeing platform.
• Stay active and take advantage of our cycle to work scheme. 
• Access to exclusive shopping discounts to help your money go further!
• Life Insurance for peace of mind. 
• Be part of an award‑winning culture that celebrates excellence and innovation.
• Work in an environment with a strong focus on wellbeing and community connection.
• Join a business recognised for delivering market‑leading resident satisfaction.
• Benefit from clear opportunities for career progression within a growing organisation.

About Fresh:

Fresh are a multi award-winning student accommodation provider with over 20,000 beds in our portfolio across the UK & Ireland. We’re looking for someone to support their residents and the wider operational team.

We create great places to live, built on the simple principle that the people around you can make a huge difference to your way of life. If you’re a people person who loves working collaboratively and is great at making things happen, then you’ll fit right in!